You can place a link on your web site that will direct users to us and to your room, but you cannot embed the room itself on your web site.  You can get your room's URL from your group setup pages under the 'room details' area.

Once a visitor to your site clicks the link, they are directed to your group's web page, which is located on our own domain. 
They would click the 'join room' button and if they have already installed Paltalk they can proceed to the room directly, or they can download and install Paltalk, and then be joined into your room.

Existing paltalk users should click the 'join room now' link just below the download button.